Web Marketing Automation

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MANAGE CUSTOMER LIFECYCLE STAGES

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You can continually monitor key customer measures to maximize performance. Based on your industry and business model, we enable you to:
Manage customer's lifecycle stages : In your relationship with each customer, your focus changes as you find, win, and build loyalty. Ubix enables you to manage the lifecycle of each customer. Through automated analysis, scoring, and ranking, you are continually alerted to hot leads, prospect intelligence that increases sales effectiveness, or customer satisfaction issues that require your attention.
Track customer activities :
- Drill down on customers who have engaged in dialog.
- Detect and allocate hot leads to sales staff—learn a prospect’s interest level and focus and review click stream and other defining data.
- Nurture interested prospects by providing communication streams aimed to inform and motivate.
- Provide incentives at key points in the dialog when it can best influence a prospect to act.
Tailor dialog to the individual : A customer’s interest and commitment to engage changes dramatically over time. Consider the homebuilder market—a customer advances through the prospect phase to the contract phase and eventually to being a homeowner. We automate communication to closely match not only the major phases, but also the needs of customers, such as their interests, satisfaction, and willingness to refer your organization to others.

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