WHY AUTOMATE WEB MARKETING

Traditional Marking Approach
The ultimate goal of marketing is to build relationships so customers receive the exact products and services they need. However, traditional marketing usually doesn’t accomplish this goal. Often we just push a generic message to the masses hoping that a few people will find some value in our offerings. Even though Web technology allows us to overcome one-directional marketing, we fall into the same “push” approach that plagues other marketing methods.

The result?
Consumers are tired of being blasted, spammed, interrupted, and manipulated with irrelevant marketing information.

A New Approach — Automated Web Marketing
What if automated communication could nurture specific customer relationships and make marketing messages personal and relevant? We believe it can. Ubix is passionate about providing a new approach to automated Web marketing. Our mission is to enable marketers to build automated processes that nurture relationships, generate meaningful dialog, and create value for each customer.

Reasons why you should seriously consider this approach:

• Automatically generate new buyers: Once set up, each process runs by itself. It promotes products and services by building awareness, consideration, and commitment. Day after day, Ubix provides sales ready opportunities and intelligence about prospects and customers.
• Improve continually: Track customer’s journey through the sales process; use analytics from lifecycle conversion rates, results from testing of messaging, and observation of participant behavior to continually improve the process and thereby drive greater corresponding profits.
• Expand your reach: If web marketing automation produces great results for you, why not extends this capability to your channel partners and affiliates as a service. Not only will this boost your overall revenue but will also give you critical intelligence about each player’s performance.

You can now combine the strengths of CRM, mass marketing with automation. With automated Web marketing, businesses, non-profits, associations, learning institutions, and public service organizations can reach broad audiences while delivering significant value to each customer.

Learn more about our five-step Value Creation Process.