Organizations commit sizable amounts of money in attending tradeshows, yet the return is often less than optimal. In fact, we often hear participants complain about the lack of follow up even after having visited the booth and left contact information. Ubix works with high-tech organizations that recruit channel partners as part of their tradeshow program. For example, we support our clients in maximizing their results by getting back to every identifiable tradeshow visitor and learning their interests and capabilities. Based on this information, the Ubix system proposes next steps in building a potential relationship specific to the prospective partner’s profile.

Tradeshow follow-up was a chore and leads could slip through the proverbial cracks. Ubix automated all of this for us! After importing the tradeshow visitor list, the system would follow up with an email and a survey. We were pleasantly surprised to find a survey response rate that exceeded 35%. Ubix would dynamically create a second follow-up email with information specific to participant’s interests. Now our direct follow-up is to qualified prospects.

• Registering each tradeshow visitor
• Following up and qualifying participants
• Providing relevant information back to prospects
• Starting dialog to enroll new client partners

• Capture leads: Sent an automated follow-up email immediately after tradeshow visitor’s contact information was entered into the database.
• Follow-up and profile Created a sequence of follow-up emails aimed at generating interest, profiling visitors, and gathering demographics. Built an automated scoring system to notify channel management of hot opportunities for direct and immediate follow-up.
• Build community: Developed and maintained a prospect database that generated periodic dialog about products, market conditions, and partnering opportunities. Monitored the Web click stream activities to determine when the prospect may be interested in direct contact.