RENEWAL PROGRAM: SEASON TICKETS
INDUSTRY: MAJOR LEAGUE SPORTS |
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Ubix works with diverse industries to promote repeat business. Many markets, such as insurance, auto, and residential, have used automated marketing to stay in touch with customers and promote repeat business, such as renewal program. For example, Ubix works with a major league sports team to drive sales of a diverse range of season ticket packages.
We increased sales by offering each client what he or she really cared about. We used Ubix to survey the fans. This not only helped us to improve our products and services, but through automation, we could offer season ticket solutions specific to the prospect’s situation and interest.
Chris, Marketing Director, Real Salt Lake
Objectives:
- Identifying candidates for season ticket packages
- Driving next season renewal to current ticket holders
- Getting friends and family referrals
Program highlights:
- Website leads: Developed Website promotion of season tickets. Collected contact, demographic, and situational information, such as game attendance statistics. Captured details about package option interest.
- Renewal programs: Automated campaign to alert current season ticket holders about early bird renewal discounts, payment options, friends and family discounts, upcoming season highlights, and details about the new stadium.
- Commercial sales: Worked through the current fan base to identify opportunities for business ticket sales, contact person, size of business, budgets, current subscriptions, etc.
- Sponsor programs: Worked with sports club sponsors to promote their products and services, offer special fan deals, and leverage the demographics of buyers to maximize the relevancy of the offer.