PROSPECT DIALOG INDUSTRY: PRODUCTION |
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Our Automated Touches Program enables you to stay in touch with all prospective buyers. For example, one production company used Ubix to stay in touch with people who visited their display units, left contact information on their Website, or called for more information. Over a span of 90 days, the Investigator Program educated prospects about the client’s product offerings, special financing options, inventory homes available for immediate move-in, etc. Ubix can customize prospect dialog to include other messages such as customer testimonials, customization options, and warranty programs.
Our Sales Team members are alerted to sales opportunities. Ubix continually scores, ranks, and highlights prospects. We drill down to learn about each prospect’s situation, interests, and commitment to increase sales effectiveness. My clients tell me they bought from us because we kept in contact.
Jed Nilson, Director of Sales and Marketing, Nilson Homes
Objectives:
- Bringing hot prospects to the attention of the sales executive
- Increasing the value of the prospect base
- Collecting intelligence about prospects and increasing sales staff effectiveness
Program highlights:
- Lead capture: Offered incentives to model home or Website visitors to leave their contact information.
- Dialog: Automated a 90-days individualized email nurturing process that starts at the first point of contact with a prospect. These automated emails featured communities, models, testimonials, financing options, warranty programs, customization options, and related press release, radio, and TV interviews.
- Sales funnel: Provided sales with prospect alerts, prospect ranking, survey results, and click stream analysis.
- Customer one-on-over: Provided customer intelligence and power tools for effective customer follow-up.
- Customer lifecycle tracking: Supported the executive team with scorecard, dashboard, and activity tracking to monitor sales staff performance and enable continuous process improvement.